GoHighLevel build sheet
How this webinar funnel is built
Two funnel pages, one form, one calendar and three workflows. Most webinar funnels lose half their registrants before the event. This setup is built around show-up rate: a calendar hold on the thank-you page, plus email and SMS reminders at the moments people actually forget.
Funnel pages
Step 1
Registration page · /homebuyer-masterclassHero with date, time zones and countdown. Form on the page (no extra click), session picker, agenda, myths, hosts, reviews, FAQ, closing CTA.
Step 2
Thank-you page · /masterclass-registeredConfirms the session, countdown, add to calendar, what to expect, partner share link, then one offer: a free buyer strategy call.
Form fields and custom fields
| Field | Type | Saved to | Used for |
|---|---|---|---|
| Session | Radio: Tue Nov 17 / Thu Nov 19 | webinar_session | Reminder timing, join link, thank-you page text |
| First name | Text | first_name | Personalising every email and SMS |
email | Confirmation, reminders, replay | ||
| Mobile | Phone (optional) | phone | SMS reminders |
| SMS consent | Checkbox | sms_consent | Only text contacts who opted in |
Tags
| Tag | Added when |
|---|---|
webinar:registered | Form submitted |
webinar:session-tue / webinar:session-thu | From the session field |
webinar:attended | Zoom attendance sync, or clicked the "We're live" link |
webinar:no-show | Registered but not attended 15 minutes after start |
call:booked | Booked the buyer strategy call (calendar trigger) |
Workflow 1: registration and reminders
Trigger
Form submitted: Masterclass RegistrationCreate or update contact, add tags, set webinar_session.
Instantly
Email: You are in + Zoom link + calendar inviteSubject: {{{{contact.first_name}}}}, your seat is saved for {{{{contact.webinar_session}}}}
Instantly
SMS (if consent): confirmationShort text with the date and "reply STOP to opt out".
3 days before
Email: What to prepareValue email with 3 questions to think about. Builds intent to attend.
1 day before
Email + SMS: Tomorrow at 12 PM PTOne link only.
1 hour before
Email: Starting in 1 hourJoin link and the live-only bonus reminder.
15 min before
SMS: We start in 15 minutesLink in the text. The highest-impact reminder.
At start
Email + SMS: We are live nowCatches people who forgot.
Workflow 2: after the event
If tag webinar:attended
+1 hour
Email: Slides + your checklistDelivers the live-only bonus.
Day 1
Email: Book your free strategy callCalendar link. Moves to the Buyer pipeline.
Day 3
SMS: 2 call slots left this weekOnly if no call:booked tag.
If tag webinar:no-show
+2 hours
Email: You missed it, here is the replayReplay available for 48 hours.
Day 1
SMS: Replay closes tomorrowOnly with SMS consent.
Day 3
Email: Join the next live sessionRe-registers them for the next date.
Workflow 3: strategy call booked
Trigger
Appointment booked: Buyer Strategy CallCreate opportunity in Buyer pipeline, stage "Call booked", add tag call:booked.
Instantly
Email + internal notificationConfirmation to the buyer, alert to Ryan and Marcus.
24h + 1h before
RemindersEmail and SMS with the call link.