GoHighLevel build sheet

How this funnel is built in GHL

One survey with 8 question slides and a contact slide. Each answer is saved to a custom field and carries points for a skin type. The type with the most points decides which result page the contact lands on, and which tag and emails they get.

Funnel pages

Step 1

Landing page · /skin-assessmentOne promise, one button. Traffic from Instagram, TikTok and email.

Step 2

Survey · /assessment8 question slides + contact slide. Email is captured inside the survey, so every answer is saved on the contact.

Step 3

Result page × 4Dry, Oily, Combination, Balanced. Same template: site header, result, routine, 15% coupon, 3 products.

Step 4

Thank-you · /thank-youConfirms the email, explains next steps, offers a free 15-minute consultation.

Survey questions, custom fields and option values

#	Question	Custom field	Option	Saved value	Points
1	By midday, how does your skin feel? Routing	`lumen_skin_feel` Radio	Tight, dry or flaky	`tight`	dry +3
			Shiny all over	`shiny_all`	oily +3
			Shiny T-zone, drier cheeks	`shiny_tzone`	combination +3
			Comfortable, no real change	`comfortable`	balanced +3
2	How do your pores look up close? Routing	`lumen_pores` Radio	Barely visible	`barely`	dry +1balanced +1
			Visible on my nose only	`nose_only`	combination +2
			Large across most of my face	`large`	oily +2
			Small and even	`small_even`	balanced +2
3	30 minutes after washing your face, it feels… Routing	`lumen_after_cleanse` Radio	Tight and uncomfortable	`tight`	dry +2
			Soft and comfortable	`comfortable`	balanced +2
			Oily on my T-zone only	`oily_tzone`	combination +2
			Oily everywhere	`oily_all`	oily +2
4	How often do you get breakouts? Routing	`lumen_breakouts` Radio	Rarely	`rarely`	dry +1balanced +1
			Sometimes, mostly on my T-zone	`tzone`	combination +1
			Often, all over	`often`	oily +2
5	By the afternoon, your makeup or SPF… Routing	`lumen_makeup_wear` Radio	Looks patchy or clings to dry spots	`patchy`	dry +2
			Stays put	`stays`	balanced +2
			Slides off my nose and forehead	`slides_tzone`	combination +2
			Slides off everywhere	`slides_all`	oily +2
6	Does your skin react to new products? Personalisation	`lumen_sensitivity` Radio	Never	`never`	tag only
			Sometimes	`sometimes`	tag only
			Often	`often`	tag only
7	What bothers you most in the mirror? Personalisation	`lumen_main_concern` Radio	Dullness	`dullness`	tag only
			Dark spots or uneven tone	`dark_spots`	tag only
			Fine lines	`fine_lines`	tag only
			Redness	`redness`	tag only
			Large pores	`pores`	tag only
			Breakouts	`breakouts`	tag only
8	How often do you wear sunscreen? Personalisation	`lumen_spf_habit` Radio	Every day	`daily`	tag only
			Only when it is sunny	`sunny_only`	tag only
			Rarely or never	`rarely`	tag only
9	Where should we send your result? Contact slide	`first_name` `email` `phone`	Standard contact fields. Submitting creates or updates the contact with all answers.

Questions 1–5 decide the skin type. Questions 6–8 only add tags, so the follow-up emails can mention sensitivity, the main concern and SPF habits.

Routing rules

Result	Rule	Redirect to	Tag added	Email 1 subject
Dry Skin	Highest total for `dry`	`/result-dry`	`skin-type:dry`	{{contact.first_name}}, your skin is thirsty. Here is your fix
Oily Skin	Highest total for `oily`	`/result-oily`	`skin-type:oily`	{{contact.first_name}}, here is how to stop the midday shine
Combination Skin	Highest total for `combination`	`/result-combination`	`skin-type:combination`	Two zones, one routine: your skin result is in
Balanced Skin	Highest total for `balanced`	`/result-balanced`	`skin-type:balanced`	{{contact.first_name}}, your skin is in great shape. Keep it that way

Tie-breaker: if two types have the same points, the answer to question 1 decides. Score-based redirects in GHL Quizzes are still a planned feature, so this uses the Survey + custom fields method, with the redirect handled by the survey logic and a workflow as backup.

Workflow: "Skin assessment submitted"

Trigger

Survey submitted: Lumen Skin AssessmentContact is created or updated with all 8 custom fields.

Instantly

If/else on skin type → add tagskin-type:dry / oily / combination / balanced, plus sensitive:yes, concern:*, spf:*

Instantly

Email 1: your result + GLOW15One template per skin type, subject lines above.

Day 1

SMS: code reminderOnly if the contact has phone and no purchase tag.

Day 2

Email 2: last 24 hours for 15% offSkipped automatically if they bought.

Day 3

Email 3: how to layer your routineEducation by skin type. Builds trust after the offer.

Day 5

Email 4: book your free consultCalendar link. Booked contacts move to the Consultation pipeline.

Day 30

Email 5: retake your assessmentRestarts the cycle for repeat orders.

Try the funnel from the start